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Work in progress: Lian Kroes

In Eindhoven Design District, there is always plenty of work in progress that designers love to talk about. This time we talk to Lian Kroes about her graduation project Ik Zie Ik Zie (I spy with my little eye). With a tool based on a periscope, she invited the people of Eindhoven to look at their city in a different way. For the project, she placed several scopes in the center of Eindhoven.

Which direction did you choose at the Design Academy?

"My work lies in the field of research and design in the public space and the social domain. At the Design Academy Eindhoven you get to know different sides of design, there is a lot of attention for material research for example, but my focus was mainly on how people experience their environment and how design can play a role in this. Sometimes I explain it like this: I can design a chair, but also how and in which context people use it."

What drives you?

"I strive to design things that are relevant to society and also understandable. In an accessible way I want to change the perspective of people and their environment. An example of this is a project realised in the Strijp district under the name Strijp Locals. A bicycle tour for new residents to meet the authentic Strijp people and discover new places. The last butcher in the district, for example, a man full of pride and stories. It's a simple way to close the gap between the different communities of a city. I think that's important, but at the same time it doesn't have to be so serious. Sometimes designers create things that even I don't understand. There may be a high artistic value to it, but is it still functional and useful for people? I aim for understandable design."

In which direction is your business heading?

'I feel a great commitment to Eindhoven. It is a city in transformation. I want to investigate how people experience those changes. Many old buildings are turning into short stay apartments, but if everything becomes short stay, what will be left? How do you connect residents?"

What is it like to start as a designer?

"After a hectic time before and during the last Dutch Design Week, I am now in a stage of figuring out how things work and gaining experience. How do you deal with people who are interested in your work? How do you present yourself? A number of things have come my way, but there is also some uncertainty. In order to generate sufficient income, I've kept my side job at Natlab for now."

Ik Zie Ik Zie

How do you continue to develop yourself?

"Together with a couple of designers, I have a studio in an old school building. I learn a lot from sharing each other's experiences as beginning independent designers. I'm also part of the collective Maatschappelijke Vormgevers, where we pick up and initiate projects as a group. I have noticed that Eindhoven is a city where it’s easy to find help. The input of creatives is appreciated and actually deployed."

Can Eindhoven help you with anything?

‘I'd like to work with real estate developers. With companies such as Stam + De Koning or project managers within the municipality, for example. The city is changing enormously at the moment, a lot of new buildings are being developed, but what does that mean for the users? How do you connect people with their surroundings? I think that as a designer you can be of value in processes of change. In addition, I sometimes miss the playfulness of the city, simple interventions that make residents look at their city from a different perspective. I would like to contribute to that.’

Ik Zie Ik Zie

Do you have tips or suggestions for Lian, or do you want to collaborate with her?

Send her a message via herwebsite

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