Between 1910 and 1965, many special advertising designs were made for Philips. Well-known artists and designers designed posters, leaflets and other graphic work. The Philips Museum in Eindhoven offers a beautiful exhibition about these heydays of graphic art. Eyecatchers shows original prints and some preliminary studies.
Philips valued the importance of advertising early on. The first striking posters appear around 1910. Well-known artists and designers are given assignments without too many restraints, which results in a wide variety of works. Louis Kalff, the first design director of Philips, introduces the standardized typography of the company name, and with this the designs become more harmonious. After the arrival of radio in the 1920s and the increasing prosperity in the post-war period, graphic advertising is booming. From the 1960s, however, illustrations increasingly make way for photography.
The Philips Museum shows original prints of posters, brochures, bookmarks and more. The exhibition invites you to look at special details and offers extensive background information. In addition, some original designs in gouache can be seen next to the final printed matter.