The Unforgettable Van Abbe programme consists of interactive tours in the museum. Looking at art in an interactive way offers people who are dealing with Alzheimer's disease the opportunity to express themselves and to engage in a dialogue with their environment. This programme not only leads to an improvement in the quality of life of the person with Alzheimer's disease, but it also has positive effects on the caregiver and their relationship. Furthermore, the museum offers a safe and inspiring environment to get in touch with peers. The programme focuses on the positive, creative and inspiring, not the disease.