Share the Vibe | Jess Oberlin

A Share the Vibe video made by a woman. Nothing unusual, right? Well, maybe it is. The latest release is by Jess Oberlin. We give her a call to talk about the video. At the end of the interview she mentions that she is one of the first female producers in the history of the Share the Vibe. She sounds cheerful and positive. And very engaged with topics like inclusiveness.

Jess Oberlin grew up in Canada and ended up in Boxtel sixteen years ago via a Canadian classmate. It is back then that she gets introduced to Eindhoven too. She calls it 'a long love affair’. Over the years she traveled the world but always came back. Eight years ago she decided to stay. With her fiancé and two children she now lives in Eindhoven. A place that has shaped her and which she, in turn, tries to change for the better.

Eindhoven and Jess: ‘A long love affair’

Jess Oberlin


In this Share the Vibe video she takes us to the less known places of the city. To Magda boutique on the Kleine Berg, to the Warehouse of Innovation, to De Bank, the La Folie, and to the roof of the Student Hotel. Besides the places there are the people that shape the energy of the city. People that she wants to meet and connect with others. She organises events to bring different groups together, to give a platform to the (international) women of the city, the queer community, the LGBT community and the feminist minded men. Her latest initiative is called PLASMA, a new all-inclusive pop-up podium 'to connect with other humans offline'.


Besides events and video there is fashion. Jess designs and produces clothing in Eindhoven under the name JØ. Items from the collection can be seen in the video. ‘With the label I collaborate with other (international) artists and institutions, like Brad Downey and MU Artspace.’ And then there is one more thing that she is deeply passionate about: karaoke. It started in Canada when she was about eight years old. One day her friend’s mother took her to the local shopping centre to rent a karaoke set with VHS tapes. ‘I absolutely loved it. And I still do. Karaoke is all about having fun, it is the inner child that comes out when the music starts.’


So when she turned thirty, there had to be a party, she says, with karaoke. But where to find that in Eindhoven? It wasn't here yet. She decided to arrange a party herself and now she has her own set and software with more than 30,000 songs and beautiful, selfmade images to go along with them. ‘So you can also hire me if you want to throw a karaoke party’, she laughs. It is basically how she approaches life: if you’re longing for something, why not create it yourself? Wherever you are. And definitely in Eindhoven, she says. ‘If you have a good idea, it's not difficult to get something off the ground here. People are open to collaborate and there are so many opportunities to create something new together. It’s a city on the rise'.

Be fearless

'For me, Eindhoven is the place where I became an adult and where I grew into being a woman and a mother. I think I have become even more open- and positive-minded here, even more curious. It is also the place where I learned to be more daring in life. For me that’s also the idea behind my fashion line: don’t be afraid to show yourself.’


This Share the Vibe is made by Jess Oberlin in collaboration with Clara Gustafsson of GOY.

Footage and editing:

Music: specially made by Noralie, titled "This is Øberlin"

Humans in the clip: Olle Lundin, Marisa Miller, Glen Beilohy, Brenda Pattipeilohy, Ieva Rasickytė, Laila Cherif, Krishantely and Xiomara Hodge, Luca Claessen-Halden and Abel van Abbe, Ilse Meulendijks

Fashion and more: Jess Oberlin, website

Behind the scenes pictures: Diewke van den Heuvel

With thanks to: Hope Oberlin, the OG JØ crew, Noortje van den Eijnde, Van Abbemuseum, cafe La Folie, Wyts en Margo from Magda, Harm Rensink, Ellen Albers, Warehouse of Innovation, OddOne, Gianni Jorissen, De Bank, Diewke van den Heuvel, The Student Hotel, Chiara, cafe Thomas, Albert van Abbe, Fleur, MU, Brad Downey.


The Eindhoven brand is a dynamic brand that belongs to the city council but also to the city itself. The ‘vibes’ of the brand logo are free for every person in Eindhoven to invest his or her energy in.

Do you feel the Eindhoven vibe too? Share it on social media by using #SharetheVibe and #Eindhovencity.