This is My Jewellery

Recently, the wildly popular brand My Jewellery opened a store in Eindhoven. For the online store that offers trendy jewellery, clothing and accessories, this is the sixth store. My Jewellery founder Sharon Hilgers: "With the boutiques, My Jewellery wants to inspire, create a meeting place to engage with the customer and above all, show that a lot of love is put into the products." The news that a boutique would open in Eindhoven spread fast on social media. The result: My Jewellery fans lining up in front of the store during the opening weekend: "So nice to see how happy and enthusiastic everyone is!"

My Jewellery offers a huge selection of jewellery that you can mix and match. Rings with three stones from the Gold collection, the timeless bangles and the new My Vintage Collection. "The atmosphere in the boutique makes shopping at My Jewellery even more fun. We give personal advice and many people enjoy trying things on and touching the products. People who don’t shop online (that often) are also very happy with our stores. You can also exchange the products you ordered online.”

The brand is called My Jewellery, but they sell much more than just that. What made them decide to also start designing clothing? "Our jewellery has become well-known thanks to social media. The expanding of our offer came very naturally. On Facebook and Instagram, we received more and more questions about the clothes that were on display. We started with scarves and bags and then clothing followed. We now also have our very own perfume and fragrance sticks for at home. "

And what can we expect from My Jewellery this spring and summer? Sharon: "At the moment the necklaces are very popular. A lot of people buy multiple to combine. In the upcoming months, we will release a collection with lovely dresses and skirts. I am also very enthusiastic about our suits in distinct floral prints and pastel shades. Just in time for the summer, we offer plenty of beachwear in our store." It’s safe to say we have another gem in De Bergen!