This is Tiger Lily

A new fashion boutique opened in the city center a few weeks ago: Tiger Lily. A large porcelain tiger is displayed in the shop window and inside the store, you’ll find various bouquets with lilies. "When you open a store called Tiger Lily, you can expect to get a lot of lilies at the opening.

When she had the opportunity to rent the beautiful corner building at the intersection of the Kerkstraat and the Wal, owner Yvonne didn’t have to think twice about it. She already had a store in the Urban Shopper on Strijp-S and a desire to expand. “The entrepreneur in me keeps looking for challenges. That's just the way I am”, she laughs. And what about the name? "The toughness of the tiger and the femininity of the lily meet in this store.”

The toughness of the tiger and the femininity of the lily meet in this store.

Fashion minded

Yvonne's love for fashion goes back a couple years. She used to be manager at the Bijenkorf department store and a successful children's clothing store. “When I sold children's clothing, I got to work with a lot of Scandinavian brands. These brands were at the forefront of using high quality materials. At that time I received an offer and became a Dutch agent for a children's furniture brand. Eventually, I decided to close my store and fully focus on my agency for various Scandinavian (clothing) brands.” The agency eventually turned into concept store Deense Kroon. "After a few years, I sold it to one of the employees.”

Young urban style

After some time, she accidentally came across an empty unit in the Urban Shopper. “I wanted to dress the young woman who lives in or often visits Strijp-S. Fashion that lets her be herself, but also makes her look like a professional. This was the starting point for the first store.” Both Tiger Lily stores mainly sell Dutch, Danish, and French brands. “A young urban style: tough yet elegant, fashion yet wearable. Tiger Lily stands out from other fashion stores because we can dress every woman, from petite to plus size. With brands like Kaffe, Y.A.S., Edited, Things I like Things I love, Moss Copenhagen, Birds on the run, Only Carmakoma, Neo Noir, and Ydence we offer affordable fashion.”

Lifestyle products

Unlike at Strijp-S, Yvonne sells more than just clothing at the new store on the Kerkstraat. Here, you will also find lifestyle products and gifts. "I really like the Dutch brand Zusss." Yvonne loves making sure customers go out of their comfort zone. “Giving someone a different style is one of the best things to do. How great is it to see someone happy with the way they look? ”

Take a picture

Are you curious about TigerLily? The big red arrow is in front of the store on the Kerkstraat, so you cannot miss it. Take a photo with the arrow in front of Tiger Lily, share the photo on social media and tag Tiger Lily. By showing your photo, you will receive a gift from the Zusss brand! While supplies last.

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