Since 2005 Ton Meijdam, Thom Snels en Béla Zsigmond form Studio Smack. They create Design for Debate; quirky, critical animations that challenge the viewer to discuss current issues. By translating iconic images from todays pop culture into their own visual language Studio Smack holds up a mirror to their audience.
‘Dreaming of Mass Behaviour’ doesn’t show a parallel universe, it’s the here and now we’re living in. Seen from a totally different point of view with an even critic as visionary perspective.