Philips Experience Design receives many iF, Red Dot and other international design prizes every year. The Philips Museum presents ten recent prize-winning designs and tells the inside stories of challenges, designers and users. With daily talks and presentations. Philips Experience Design was founded in 1925. The team of more than 500 designers in 15 studios around the world ensures that we create products, services and solutions that are meaningful to the people who purchase or use them. Today, the design team is a crucial part of the transformation from Philips to a company focused on solutions in health technology. Every year Philips Design wins over 130 international design prizes. With this exhibition during the DDW in the Philips Museum, the designers offer the public a look behind the scenes and give insights in the challenges they meet and participation with users.