Share the Vibe: OddOne
'My father is from Eindhoven but moved to South Africa, where I was born. We often came back here for holidays, and I have fantastic memories.
By the time I was 18, I had longed to experience life in the Netherlands more permanently. So I became a student in Arnhem but lived in Eindhoven. I met Kerry in the Stadhuisplein while we were both skateboarding and BMX riding. We became close friends. Later, he went to Australia to finish his studies. When he returned the following year, we met up again and started doing different projects. That’s how OddOne came into being.'
'I’d like to see many more Eindhoven events with the same depth as DDW and STRP. A combination of the process, exhibitions, knowledge exchange, and great performances. A complete picture. We’d also like to do more to help start-ups focusing on technology and development—that bizarre world around ASML. So much could be gained from connecting crazy techno-geeks and nerds with artists and designers.
But that connection is still missing. It’s essential not to think from the perspective of money but of people. I genuinely believe in Eindhoven and the steps that are being made. But sometimes, I fear that it will all tip too far into the commercial world. Progressive thinking gives Eindhoven its great strength, so let’s make sure that’s still the case in 50 years.'
About the campaign
'Mostly I begin with the conceptual design and artwork, the preproduction. Then I translate this into style frames. Kerry sets to work on the construction and transforms the work into 3D. We constantly bounce thoughts and ideas back and forth between us: we learn from one another the whole time.
The logo is the basis of the city. A computer chip full of possibilities. If you zoom in on it, you'll see a landscape full of macro and microelements, creating the energy that flows through the city. That 80's vibe came about naturally. Eindhoven's nostalgic side is the basis for the technological future. A kind of Blade Runner feeling.
It's difficult to say when something is finished. I feel that the bowling pins' shot is just the start of much more to come. I'd love to develop it into something far more significant.'