Share the Vibe: Raw Color
'The great thing about Eindhoven is the freedom it offers. Plus, the city and the people living in it are not pretentious. Over here, things get made or done instead of talking endlessly about how great they could be.
This place is always buzzing with activity. And there is a great room to play, literally and figuratively speaking. After we graduated, we considered leaving for Berlin or Rotterdam. Still, we made a conscious decision to stay here in the end. To be part of the ongoing endeavor.'
'The lines are short within the local design community. It’s a close-knit and well-organized network. In relative terms, of course, it’s very big. Sometimes we joke about how it’s easier to find a designer in Eindhoven than a bakery.
There are lots of lovely seeds being sown right now, but the trick is that we continue taking the next steps to end up with a plentiful harvest. For instance, the city could use some more diversity in its cafés and restaurants. If we get the freedom to create that, the town’s DIY mentality will ensure that it is successful. The best results are achieved in places that bubble and fizz with ideas.'
About the campaign
'We immediately felt we wanted to make something very abstract instead of documentary-like. A work that came from within ourselves that we would be able to create in the studio. We also immediately felt it would have to have a big fun factor. It led to this work, which is a very cheerful, creative expression of science. Of course, it has been done a thousand times before, but because it has been given an identity of its own, it becomes something unique. We ran a significant number of tests using different soft drinks and colors. Some were amazingly successful, others very disappointing. But all of them produced a great big mess.'