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Share the Vibe: Yorit Kluitman

The latest Share the Vibe is by Yorit Kluitman. He runs a graphic design studio and works - often together with designer Johan Moorman - on image-defining projects of the city. You may know him from the artwork for Dutch Design Week and the Dutch Design Foundation.

Tribute to the nineties

Initially, as he explains on the phone, he wanted to pay tribute to mobility in Eindhoven with his Share the Vibe. "As a cyclist, you’re quickly in a flow on the cycle paths, and the flow is taken seriously here.” But eventually, with his video, he went back to an era that left its mark on the city: the nineties. Think of the legendary parties on Queen's Day, the Acid Junkies and all those other Eindhoven creators who helped shape electronic music in the turn of the century.

Branding DDW Yorit

Product of Eindhoven

He himself is a real product of Eindhoven, he concludes. His mother worked at Philips, his father at DAF. Before his studies Yorit went to Rotterdam, learned the trade at the Willem de Kooning Academie, and then returned. "I never regretted it. There's a lot of work for me here and I like living in Eindhoven. Although in terms of architecture the city is still a bit stuck in the nineties, and not in a good way. But I see a lot of developments at the moment, it's going in the right direction.”

Photo credits: Jeroen van der Wielen

Motion graphics: Remy Berden

Music: Guido van Gestel (Uptone Productions)